Why Invest in PPC?
Also known as paid search advertising, PPC is a digital marketing strategy in which you buy sponsored links on the search engine results pages (SERPs) or websites. The search engines will display the ads that you create to direct highly targeted traffic to your website. The fee you pay depends on either clicks or views of these ads.
The best online marketing often results from a wise integration of SEO and PPC.
Allow us to do this for you through our comprehensive process:
Keyword Research
Much of the success of a pay-per-click campaign rests on the keywords you want to rank in. The more competitive they are, the more challenging it becomes. But don’t worry; we thrive on challenges! Our team assembles relevant keyword lists that can reach your target audience.
Creating and Monitoring Campaigns
Through Google Adwords, which takes 77.8% or $36.69 billion of US ad searches and revenues in 2017 (source: company reports, eMarketer.com), we design ad campaigns targeted to users with the highest conversion potential. Additionally, our PPC specialists give realistic projections. We don’t give false promises or downplay our team’s capabilities.
Also, we don’t just deploy campaigns and leave them be. Market Me IQ monitors PPC campaigns daily. We know that fluctuations can happen at any time. If we started it, you could be sure we’ll see it through.
Whether you need a fresh opinion on an existing campaign, a hands-on ads manager, or a new ads campaign altogether, you can count on our help.
Data Analysis and Reporting
PPC results are measurable, and you’ll see hard evidence on how well your investment pays off. From the traffic volume to the number of clicks on the final stage of your conversion funnel, we can track the results of your paid ad campaigns.
Through this data, we also determine the best courses of action for specific keyword campaigns. We analyze which keywords are worth investing in, and which ones can be cut from your campaigns list.
As a results-based online marketing company, Market me IQ won’t waste your resources on ineffective campaigns. Your success is a measure of our competence, and we value your trust. Expect that our PPC campaign managers will give you sound recommendations, too.
